Simplicity Makes Extraordinary | Full Analysis of Donghai Road East Extension Lighting Project in Yancheng, Jiangsu
As a major east-west urban arterial road in Dongtai, Jiangsu, the East Extension of Beihai Road serves as a key supporting project for the high-speed rail cluster development. Stretching 3.02 kilometers in total length, it is designed with express lanes, slow lanes and sidewalks, featuring six lanes in both directions for the main carriageway. As a vital east-west trunk road in Dongtai, the full opening of Beihai Road is of great significance for easing urban traffic congestion and promoting interactive development among the "One City, Four Zones".
Meanwhile, the East Extension Project of Beihai Road has confronted numerous construction challenges: how to create a modern landscape gateway avenue that showcases the city’s appearance and embodies its culture and spirit; how to realize low-carbon lighting and build a healthy, green nighttime light environment; and how to streamline road facilities, beautify the urban environment, and reflect the minimalist modernity of urban planning and design as well as scientific and rational sustainable development.
As the lighting equipment supplier for the Beihai Road East Extension Project, Sanxing Lighting conducted thorough preliminary surveys with relevant parties. Integrating the surrounding environment and location conditions, the company deeply explored the city’s cultural characteristics and spirit, and gained a unique insight into the city’s pulse and humanistic culture. For this lighting project, the main luminaires adopted are the "Intelligent Street Lamp" series landscape streetlights and integrated road poles independently developed and manufactured by Sanxing Lighting.
The "Intelligent Street Lamp" landscape streetlight is an original design by Sanxing Lighting’s industrial design team and holds an official design patent. Inspired by the meaning of "eastern wind", the design envisions the luminary as constantly flowing wind. It uses large-scale linear elements to form a glowing lamp body structure, extending continuously from the pole to the lamp head, with particle-effect details at both ends. The abstract form vividly interprets the intangible beauty of wind.
Located on the continental east coast at mid-latitudes, Dongtai features a distinct monsoon climate with four clear seasons. The "Intelligent Street Lamp" luminaire aligns perfectly with the city’s geographical characteristics, symbolizing Dongtai riding on the momentum of progress and achieving rapid development through sustained innovation. Adorned with technologically inspired blue ambient lighting that exudes a strong modern sense of technology, the lamps fully highlight the city’s youthful vitality and its development philosophy led by science and technology.
Due to various historical factors, functional terminals such as traffic signals, road signs, public security monitoring systems and telecommunications equipment have been installed in a disorderly manner, resulting in a dense proliferation of road poles. This has seriously affected the road environment, squeezed already limited urban space, and hindered urban development.
How to achieve orderly progress in "returning urban space by reducing poles" has become another key issue in road construction. Sanxing Lighting's integrated road poles provide the solution: freeing up space through smart lighting and promoting "burden reduction" in road construction with urban minimalism.
Different from conventional integrated road poles, Sansing Lighting's multi-function poles not only feature traditional benefits such as beautifying the road environment, reducing pole installations and conserving urban space, but also boast mature technical advantages including excellent aesthetics, high safety and strong structural strength, providing solid support for the construction of modern road lighting systems.
"Less Complexity, More Extraordinary." Based on modern and minimalist lamp designs, the lighting project for the East Extension of Beihai Road in Dongtai adopts integrated road poles to "return space to the city" and follow the principle of "integrating wherever possible". It presents the modern beauty of the city, highlights its cultural characteristics, and truly unifies modern minimalism with urban development needs. Sanxing Lighting has always adhered to its corporate philosophy of being "customer-centric", grounding itself in the market, addressing challenges from the customer’s perspective, solving customer problems, and continuously creating value for customers.
